Extreme E is a unique off-road racing series that takes place in some of the most remote and challenging locations on the planet, which are affected by climate change. The series features 10 teams, each comprising of one male and one female driver, who race to raise awareness about global issues and inspire the next generation.
As we approached the fourth season of Extreme E, my task was to design social assets to promote the race before, during, and after it. With the rise of VEXT and its integration into Veloce's wider company, we began to incorporate purple into our Esports and Racing social assets. This is also reflected in the new VEXT special Extreme E livery.
Round 1 Race Week
Broadcast Schedule
(First) Gridplay Callout, (Second) Advertising Race timezones, (Third) Broadcast Schedule
Extreme E Season 4 Livery
This year, I created three Extreme E liveries that were featured in a VEXT proposal. VEXT token holders used their tokens to vote for their favourite livery. $VEXT is the digital currency that powers VMG, enabling its holders to engage with various games within the Veloce ecosystem. The winning livery with a matching purple race suit is now being used for the rest of Extreme E Season 4.
Reflective Chrome Extreme E Livery
