Veloce Versus
A sponsorship activation with E.ON Next celebrated female racers with the return of Veloce Versus, where they competed against each other in F1 25. I updated the Veloce Versus branding by incorporating the iconic VEXT purple. In this project, I was responsible for creating the new style and implementing it across social media and video assets.
Extreme E Season 4 Livery
This year, I created three Extreme E liveries that were featured in a VEXT proposal. VEXT token holders used their tokens to vote for their favourite livery. $VEXT is the digital currency that powers VMG, enabling its holders to engage with various games within the Veloce ecosystem. The winning livery with a matching purple race suit is now being used for the rest of Extreme E Season 4.
Reflective Chrome Extreme E Livery
Drivers and Car in new suit and livery
Extreme E is a distinctive off-road racing series that takes place in some of the most remote and challenging locations worldwide, all of which are affected by climate change. The series features 10 teams, each consisting of one male and one female driver, who compete to raise awareness about global issues and inspire the next generation.
As we approached the fourth season of Extreme E, my task was to design social media assets to promote the race before, during, and after the event. With the rise of VEXT and its integration into Veloce's broader company initiatives, we began incorporating purple into our Esports and Racing social assets. This theme is also reflected in the new VEXT special Extreme E livery, which embraces the concept of 'reflection' and features a chrome finish wrap.
Round 1 Race Week
Broadcast Schedule
(First) Gridplay Callout, (Second) Advertising Race timezones, (Third) Broadcast Schedule
