2025 Esports Announcements
As the gaming and esports world evolves daily, capturing the attention of followers is becoming increasingly challenging. To address this, we aimed to develop a unique style that would stop doomscrollers in their tracks. Each template for our Elites graphic designs features a collage style, allowing us to blend images from the racing track with those of the cars being used. This approach provided us with flexibility, especially when we couldn't obtain new photos of the cars or when the car line-ups were announced just a day before the event..
Veloce Grand Prix
The Veloce Grand Prix showcased top sim racing drivers alongside competitors in a karting race at the F1 Drive Experience. I designed social media graphics to promote the event and the starting grid, which were later animated by our motion designer.
2024 Esports Announcements and Results
Veloce's graphics results were repetitive due to their templated style. I created custom graphics for their iRacing tournaments, incorporating our iconic VEXT purple. The design reflects the speed that contributed to the success of our Elites team.
Veloce Elites 2023 Jersey
In contrast to the light and colour used in our social media graphics, we utilised several grungy textures. This inspired us to create a grunge pattern that could be featured on the new Veloce Elites jersey.
Veloce x Next Level Racing Community Race Off
Veloce partnered with Next Level Racing to host an online tournament where community members could compete against the Veloce Elites in a series of hot laps. Participants also had the opportunity to win prizes from Next Level Racing. I was responsible for developing the initial brand theme and visual style for the social media graphics, which Next Level Racing then used to create the streaming assets for the tournament.
